Amore Bakery is owned by us, Paulo and Carmelina Benfeito, we have wonderful 3 kids, 2 girls a baby boy

We bumped into branded cupcakes by pure luck. In my previous life, I used to run 4 coffee shops.On one of my shopping trips to Costco in Croydon I met Minelle, who was selling cupcakes in a table together with her mum. I instantly fell in love with cupcakes and asked her how much it would cost to buy her whole set up including the stands and made a deal. From that day onwards we spoke every day about cupcakes and Minelle became a close friend of the family.

I love cupcakes as they are so versatile, whether you need them branded for a corporate event, or decorated for a wedding, they make a huge impact.

A couple of years later we opened the bakery and we have been going from strength to strength. It’s important to us that everyone is as passionate about delivering our personalised cupcakes and doughnuts as much as we do.

Our wholesale bakery is based near London is equipped with the latest state of the art equipment and we are located so we can deliver anywhere in the UK.